Despite a challenging fundraising climate, Queenstown-based national builder Cook Brothers Construction raised a record
$40,000-plus for the Cancer Society from its latest ‘daffodil gardens’ initiative.
Now in its fifth year, it’s the brainchild of local-based marketing manager Annie Hagney, and has resonated with company personnel, many of whom have lost loved ones to cancer.
The fundraiser — illustrated by two-metre-high bursts of yellow on building site hoardings in Auckland, Otago, Canterbury and Southern Lakes — was supplemented this year by a fun-filled telethon hosted by regional offices.
Hagney says: ‘‘After a challenging period of Covid, isolation, restrictions and hardship, the overwhelming generosity of our community
never ceases to amaze me.’’
Cancer Society regional marketing & fundraising manager Jonet Warhurst says ‘‘we are so grateful to Cook Brothers and their trade
partners and clients’’, especially as Covid had caused the cancellation of many of its fundraising events over the past two years.
‘‘It means we can help so many more people.’’
