Queenstown Chamber of Commerce is putting ‘Queenstown Business’ in its logo to make it clear it’s independently representing the broad local business community.
Chief executive Ruth Stokes says the Chamber has a long history here, and in New Zealand and internationally, but ‘‘‘business’ is a word that means more to people these days than, potentially, ‘Chamber’.
‘‘We’ve had some people think we’re a bunch of lawyers, like [legal] chambers.’’
The ‘Queenstown’, in ‘Queenstown Business’, is also, she adds, ‘‘a very strong brand in and of itself.’’
Alongside the new tag-line are also some stylised geometric shapes representing mountains and buildings.
And, in conjunction with a new website, in the next couple of months, the Chamber will roll out its four key priority areas — advocacy, events, training and business promotion accompanied by distinctive, locally-relevant colours for each.
In a members’ newsletter, Stokes quips: ‘‘… ditching the ’90s green is something we were passionate about.’’
She says in addition to the Chamber’s ‘‘long history of delivering fantastic events’’, she’s keen to further develop its training and development function, its advocacy role and enhancing business promotion.
While the visitor sector’s taking the biggest hammering, during Covid, Stokes says the issues it faces — like worker shortages and housing and dealing with regulations — are common to all sectors.
She adds the Chamber’s also working more closely with Business NZ, which will help its advocacy role due to that organisation’s direct links to government.
