By PHILIP CHANDLER
New Zealand realtor Tall Poppy’s rolling out eco-friendly solar-powered LED ‘for sale’ signage following an initiative adopted by its Queenstown branch.
The signs comprise reusable alloy cases with biodegradable paper inside them, replacing the non-recyclable corflute plastic signs used by most NZ realtors for generations.
The idea was sold to local Tall Poppy agent Dee Molnar by the company’s Queenstown/Central Otago photographer Kevin Wakeling who, in another environmental initiative, drives an electric Tesla company car.
He in turn was introduced to the sign by Dunedin-based Live Sign founder Wayne Magee, who produces them.
‘‘It’s definitely a game-changer’’, Wakeling says, ‘‘with all the concerns out there with plastic waste and things like that.’’
Molnar adds: ‘‘Kevin and I have always worked really hard on presentation for properties, so when he came to me with this, it was next-level — and having Queenstown as the first place for the roll-out is super-exciting.’’
She adds it fits in with Tall Poppy’s goal to be carbon-neutral by 2025.
Company operations boss Michael Cummins believes the real estate industry’s ignored or downplayed its environmental impact for too long — ‘‘now is the time for us all to step up
and do our bit to look after the environment’’.
Being solar-powered, the signs can also be illuminated at night.