Queenstown charity, the Kelly McGarry Foundation, has launched its latest fundraising drive.
It’s teamed up with global bike brand Shred – who the late, great biking legend rode for – to create a line of sports gear.
McGarry, known within the biking community as McGazza, died suddenly last year, aged 33.
Trust boss Fraser Gordon says the new ‘McGazza Forever’ Shred line’s a big deal.
“Kelly’s reach was huge so to have his legacy live on through one of his sponsors while supporting the foundation is awesome.
“It will honour him and his legacy.”
Gordon’s not able to talk numbers regarding the line because that information’s commercially sensitive.
But, he says money raised through the sale of goggles and helmets will help fund local projects.
Shred Optics was co-founded by American alpine ski racer and two-time Olympic gold medallist Ted Ligety, who says while McGarry’s life was “all too short”, his “transcends time”.
“We’re humbled and honour-ed to partner with the Kelly McGarry Foundation.
“In doing this, we’re able to support grassroots biking initiatives while paying tribute to a man whose love for life was perfectly paired with his skills on a bike.”
Gordon confirms McGazza-Fest will run again in January, while Bikeaholic’s birthday bash will also boost the coffers at its ‘bangers and beersies’ event at Rude Rock, Coronet Peak, from 10am Sunday.