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Rebranded: Arthurs Point's former Mangy Moose Lodge is now ilodge.

By PHILIP CHANDLER

A prominent property in Queenstown’s Arthurs Point has been transformed into a mountain bikers’ lodge.

Action sports-inspired streetwear brand ilabb — famous for its upside-down logo — has bought the former Mangy Moose Lodge, high above the Shotover River.

Company co-founder and ‘fearless leader’ Seadon Baker says he was inspired to look for ‘‘an athletes’ house, a house for people to immerse themselves in the brand’’, by a former Queenstown Hill property Red Bull used to house its sponsored athletes in.

When he saw Jim ‘Jimbo’ Patterson’s property — including a sloping 3400 square metre section — was for sale, ‘‘I thought this would be like the perfect [place] because it’s been a bit of a lodge in its day’’.

Ilabb already sponsors up to 40 international and Kiwi riders.

‘‘When the borders open, a lot of our international athletes will be able to come and stay at the lodge and train,’’ Baker says.

Between times, he anticipates hosting the likes of female rider camps, weekend retreats for recreational riders ‘‘and just all sorts of cool immersion-style activations for the brand’’.

Changes: A new sign hangs at the entrance driveway

Along with painting the lodge in brand-colour black with a large white logo, ‘‘we’ve got a pump track being built and a number of jump lines and the likes of ramps and airbags [being added] for athletes to train on’’.

In addition to four ensuited bedrooms, Baker’s also planning to add some bunk beds.

One of AJ Hackett Bungy co-founder Henry van Asch’s bikes has also been wedged into the rafters.

Designed by a local architect for the original owner, Roy Murdoch, the house was bought by Patterson about 22 years ago.

He turned it into a lodge — named after a Mangy Moose pub in the United States ski resort of Jackson Hole — and had it substantially renovated by local builder John Gavin, with the addition of a large wrap-around deck.

Selling the property’s a ‘‘win-win’’, Patterson says, as, having earlier subdivided it off, he gets to stay next door.

Baker says he’s thrilled ‘‘to have such a supportive neighbour who has passed the baton on’’.

He believes the new ‘hub’ just adds to Queenstown’s pulling power as a mountain biking destination.

Once he returns late this year from Canada, where he’s expanding his brand, ‘‘we’ve got a massive summer planned at the lodge’’, he says.

Meantime, having expanded his Queenstown CBD store into the former Habebes premises, ‘‘we’re going to relaunch that store with a cafe in it’’, he adds.

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