Shout-out to 'Chief': From left, Eliott Menzies, Jeannie Crawford and Alex Fraser

A Queenstown brewer’s named a beer, being launched in Arrowtown this Sunday, after the late publican who kickstarted his business.

Altitude Brewing founder Eliott Menzies says he came to The Fork and Tap publican Keith with a sample bottle of home brew.

“I said, ‘what do you think of this, would guys put it on tap?’ and he said ‘yes’.”

Three weeks ago, new Fork and Tap bar manager Alex Fraser and five front-of-house staff went to Altitude Brewing’s Frankton brewery to learn about beer.

Under Menzies’ supervision, they brewed an IPA that they dedicated to Crawford, who died last year.

Menzies says ‘Cheers Chief’ is a West Coast (of the United States) IPA that’s slightly more hoppy and bitter than a New Zealand beer, but still very approachable.

Crawford’s widow Jeannie says “Keith would love that we’ve made we’ve made a beer in his name”.

The beer will be launched at The Fork and Tap this Sunday, accompanied by three Wakatipu High bands performing from 4 till 7pm.