A Queenstown firm will provide eye-popping visuals for the South Island’s biggest New Year’s Eve party.
More than 5000 people are expected to descend on Cardrona Valley for this year’s Rhythm and Alps festival.
Shihad, Carl Cox and Sticky Fingers headline the more than 60 acts on the bill.
But it’s local company TomTom Productions providing the sights to go with their sounds.
They’ve worked with the R&A team to produce bespoke visuals, LED lighting and ‘projection mapping’, which wraps video on to shapes and surfaces.
Festival director Alex Turnbull says the music and visuals offer a “powerful combination for the senses”.
“Everything really comes to life after dark when the lights, the LED and all the toys come out.”
The Alpine Arena main stage will display a 2D monochrome visual during the day.
At night it will come alive with a multitude of colours, designs and illusions.
The Where The Wild Things Are stage is a circular sculpture-like structure, 20 metres across, and loaded with high-impact lighting and special effects.
It’ll be home to DJs including Marky, Kamandi and Stickybuds.
And Queenstown favourites and others will find a home in a log cabin from the original set of Jane Campion’s drama series Top of the Lake.
The World Bar regulars Sinclair and Mr Salmon, along with the likes of Bass Intrusion, will be in the Cabin stage.
Turnbull says festivals around the world are pushing the boundaries to give attendees bang for their buck.
“It’s 2015 and technology can do some pretty cool things – we’re putting in a lot of good gear to make this the best R&A yet.”
The two-day festival, held at Robrosa Station, kicks off on December 30. Tickets are $175 for a two-day pass and single day passes are $109.