Australian hip hop pioneers Hilltop Hoods could be forgiven for kicking back and basking in the sunshine of success.
The platinum-selling, multi-award winning Adelaide act has dominated the Oceania hip hop scene for almost a decade.
Their sixth and latest studio album Drinking from the Sun is their third straight chart-topper, following ARIA-winning State of the Art in 2009.
For producer MC Suffa (Matt Lambert) continually moving forward, reworking old tracks and creating new music is a way of life.
Asked if he’s working on a new album, he says: “Always”.
“I love producing, love it. When I come back [to the studio] it’s not like ‘oh back to the grindstone’. I get to come back and make some beats. That’s how I unwind. I’m always working, but it’s not work work.”
Suffa’s been making music with fellow Hoods MC Pressure (Daniel Smith) since high school, later joined by DJ Debris (Barry Francis).
They hit breakthrough commercial success with The Calling in 2003 and have since toured the world, from Switzerland to South Korea and Glastonbury to supporting Eminem on his 2011 Australian tour.
With an extensive back catalogue, Hoods plan a crowd-pleasing balance between hits and Drinking from the Sun material at their sold-out Queenstown gig next Thursday.
“Anything new!” MC Suffa says of his favourite tracks to perform.
“Not to say it isn’t fun when you drop an old track that people are familiar with and go bananas.”
They’re looking forward Queenstown.
“Snow towns have a completely different mentality to the rest of the world – the shows are always rowdier because the people are crazy.”
Catch Hilltop Hoods at The World Bar in Queenstown next Thursday, November 15