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By MATTHEW MCKEW

So, you finish your album and it’s just a little short, what do you do?

Maybe chuck on that sentimental ditty you wrote more for therapy than release, yeah, she’ll be right.

Nearly a million hits later on Spotify and She’s OK indeed.

Christchurch muso Jed Parsons has notched up 957,000 hits for the song that puts some closure on an old relationship.

And after sellout shows in Taupo and New Plymouth, tonight he heads to one of his favourite venues in New Zealand — Sherwood.

‘‘I love the Sherwood, it’s intimate and they look after you, when you’re looked after as an artist it flows through to the crowd — they feed you a delicious meal and there’s [accommodation] there, it just puts every performer in a really happy, comfortable mood.’’

He’ll be playing songs from his new album Brunch — more upbeat and silly than his surprise hit — but they’ve been going down a treat, with his relaxed attitude turning the gigs into quasi-comedy shows.

‘‘There’s some very clear formulas that were occurring in She’s OK that would’ve been easy to replicate, but I’ve gone with this latest album pretty silly and indie-pop.

‘‘The last track on this album is the most acoustic, down-to-earth — and I do enjoy writing those songs so I will follow up — but half of me is quite silly.

‘‘It crosses my mind whether I should be separating the two brands, because people sometimes probably turn up expecting one or the other, come along for a nice, sentimental evening and I’m crowd-surfing on top of them, it can be quite confusing!’’

The 28-year-old comes from a creative background — his brothers are all involved in design or the music biz — and he reckons mum and dad’s love of the likes of Neil Diamond probably had a subliminal influence on his passion for music, even if he’s unlikely to pen anything in that style.

He began twirling drumsticks at 10 years old and then picked up the guitar at high school.

As for songwriting, it came towards the end of his school career and he admits, like most teens, he wrote a lot of crap before the ink dried on credible lyrics.

‘‘I had to work through quite a few years of figuring out what it is to be a songwriter.

‘‘I persevered because I think when you are a teenager you become extremely impressionable and extremely self-conscious, so songwriting is a real challenge during that phase.

‘‘These days songs come pretty quick and fast, if I have time to sit down and write, things will come.’’

When he left school, and with Christchurch in a bit of a mess thanks to the earthquakes,

Parsons got out on the road with several bands as a drummer.

‘‘That whipped me into shape pretty fast.

‘‘It was good for me because I was able to observe for many years what a front man should do and shouldn’t do, and what a songwriter can do.’’

He also got behind the kit for NZ Music Awards 2016 Breakthrough Artists of the Year, Nomads, as they swept the nation playing Wellington’s Homegrown Festival and more.

One of their number, Will McGillivray, is now pursuing a solo effort as GOODWILL and will take care of warm-up duties for Parsons on Saturday.

‘‘He’s just a phenomenal writer and his voice is absolutely amazing, he’s going to be a real treat,’’ Parsons says.

The Sherwood performance will be stripped back to the basics, with just an acoustic guitar and a mic.

Parsons says it’s important to him that songs stand up on their own as well as with the full production of the recording studio and additional instruments.

Jed Parsons’ ‘Brunch’ Release Tour, tonight, Sherwood, from 7pm. Tickets, $30 + fees, from undertheradar.co.nz

matthew.mckew@scene.co.nz