Wakatipu’s Weet-Bix kids are go

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Queenstown teens Will Saxon and Hamish Bagley are Weet-Bix kids on TV – thanks to their snowboarding and skateboarding skills. 

The 14-year-olds feature in a quirky new prime-time ad for the popular breakfast cereal. 

They join Christchurch’s Carlos Garcia-Knight, 13, and Jess Comber, 16, in the Saatchi & Saatchi-produced “Nothing Stops a Weet-Bix Kid” promo, which depicts the foursome starting the morning together eating the cereal before embarking on an adventure, riding from snow to surf all in one day. 

The Wakatipu High students lucked into the job purely by chance – but managed to secure their positions because of their boarding abilities. 

Will met a talent agent in September while riding at the skatepark in Queenstown Gardens and within a week he and snowboarding best mate Hamish were called up to audition. 

A week later, while on a bus ride back home from Cardrona, they got a call to say they’d made the cut.
“We were really excited,” Will says. 

“We knew it would be an awesome experience – seeing as we’re best friends – to do it together.” 

They flew to Christchurch the next day for three days of practice riding mountain boards and long boards for the shoot, mostly done in Kaikoura. 

“[Producers] said we didn’t have to be very good at riding the long board and mountain board and that they could make it look good, but it was pretty hard at times,” Will says. 

“If you didn’t have experience it would be harder.” 

The scariest part was driving up to Mt Lyford in blizzard conditions in a 2WD vehicle for part of the snowboarding sequence, the boys say. 

“The cars were going sideways and slipping…and wind gusts were about 80km per hour,” Will recalls.
Snowboarding was filmed at Cardrona the next weekend instead. 

“The snowboarding was the easiest because that’s what we’re best at,” Hamish says. 

They plan to use the money they were paid to help fund trips overseas. 

Hamish – recipient of the Snow Sports NZ Emerging Talent Award this year – heads to Colorado in January.
Will hopes to travel to the United States next summer. 

The boys are getting used to their new-found fame, with people coming up to them and asking if they’re in the commercial. 

“It’s pretty awesome,” Will says. 

“I still don’t believe it’s a real ad. 

“When I first watched it I was like, ‘I can’t believe it’. We are now official Weet-Bix kids.”