Queenstown skiercross athlete Mitchey Greig has become the resort’s unofficial ambassador during the upcoming Winter Games.
The 22-year-old graces an entire shop front window at Outside Sports thanks to international clothing brand The North Face, just in time for the second biennial snow sports tournament.
It’s the first time any supplier has got behind a local athlete, Outside Sports purchasing manager Neil Proctor says.
“Normally the marketing international brands do are just big, American, generic campaigns, so for them to come and do something personalised for someone in Queenstown is fantastic.”
Winter Olympian Greig reckons it’s “pretty funny but cool” she’s taking out the shop façade.
“They’re my main sponsor. They’ve been awesome. It’s great to see that they’re using and promoting Kiwi athletes. Usually the marketing is more mainstream.”
As dozens of international athletes descend on the Southern Lakes from tomorrow for the Winter Games, Greig is getting ready to compete in the women’s skiercross events at Cardrona Alpine Resort on August 26.
Studying full-time to complete a Diploma of Adventure Tourism at Queenstown Resort College this year, Greig admits she hasn’t done as much training as she’d wanted.
“I decided to carry on studying right through the winter which means more classroom time and less snow time but I still get a three-day weekend for skiing,” she says.
And despite recovering from a knee injury caused during the Winter X Games this year, Greig is looking forward to representing New Zealand.
“It will be skiercross’s debut at Winter Games because it got cancelled last time due to weather, so it will be quite exciting.”