Cycle tourism is about to wind into gear in Queenstown.
Locally-based biking information website NZByBike.com, Destination Queenstown and Wakatipu Trails Trust met stakeholders at a recent seminar to discuss the future of the activity – and it’s been decided that next year, NZByBike will host a national cycle tourism conference in the resort.
“We see it as a chance to discuss the current state of cycle tourism and formulate a plan moving forward to efficiently market New Zealand’s world renowned cycle trails to the domestic and international market,” NZByBike spokesman Matt Kyhnn says.
Exact dates and location details are yet to be finalised but it’s expected the conference will be held next March.
“We expect the conference would be well attended by regional tourism organisations, heads of the new multi-day cycle trails, bike tour companies and businesses focused on the cycle tourism market,” Kyhnn says.
Cycling is “the new golf” and the development of 18 new multi-day cycle trails across the country – funded in part by more than $80 million in Government investment – has propelled cycling into the fore as a tourism sector, he adds.
“Already in 2010 an estimated 350,000 NZers and 75,000 international visitors embarked on cycling holidays in NZ. These high-spending visitors spend 1.5 times more than the average tourist, stay on average 3.6 nights in each town and contribute over $350 million in spending annually.”
NZByBike.com was launched in August 2010 and has quickly become the most-searched cycle information website in the country.