Walking this way

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Camp Street followed by The Mall are the winners in an annual Queenstown CBD foot traffic count. 

As ever, the most popular spot in the CBD Pedestrian Count – conducted annually by property consultant Colliers International – is outside McCafe in Central Camp Street. 

This spot has topped the charts since the first survey in 2005. 

Like last year, the East Camp St site, by Just Jeans, takes the second spot. 

Subway, also on Camp St, jumps from sixth last year to third. 

Two big movers are the Central Mall Bendon and Amazon locations. The two sites, facing each other, move to fourth and sixth spots after languishing at 11th and 12th, respectively, last year. 

In fifth spot, down from third last year, is Central Shotover St’s Outside Sports location. 

The survey is based on half-hour counts from 10am, 3pm and 8pm on March 22. 

Interestingly, the two Mall sites were the second and third busiest locations at 3pm. 

The number of pedestrians counted this year was slightly ahead of last year and second only to 2010. 

A new trend is there was little difference in foot traffic on either side of Rees St – usually the eastern or BNZ side is far more popular. 

Local Colliers head of valuation John Scobie says: “The redevelopment of the ‘Dairy Corner’ (Skyline) and The Mount­aineer buildings on the opposite side appears to be now drawing pedestrians across the road.” 

As a result, Pog Mahones on the western side of Rees St catapults from 21st place last year to 10th, just one spot behind the BNZ. 

Scobie also notes “some increase in activity towards the upper end of Shotover St, with the largest fall in foot count at the lower end of Shotover St”. 

Reflecting this trend, the R&R Sport site in upper Shotover St leaps from 18th spot to 11th. 

Two other major variations are the former Positive Image site in Lower Beach St, which jumps from 14th to 8th, and Whitcoulls in Upper Beach St, which drops from fourth sport to 12th. 

Asked about the implications of the traffic count survey for CBD rentals, Scobie replies: “You can’t say, ‘look, this is the highest foot count and it attracts the highest rental’, but there is a correlation in general terms. 

“There’s always landlord negotiation and timing – if there are two people fighting over a space, that might push it to a higher level than you might expect. 

“So it’s not specific, but clearly where there’s a higher pedestrian count, that’s where retailers want to be.”