Views on billboard split



A large digital billboard proposed for the side of Queenstown’s Crowne Plaza hotel has attracted nearly 50 submissions.

As revealed in Mountain Scene on March 11, the 34 square metre billboard will display advertising aimed at pedestrians and motorists heading west on Shotover Street.

The vast majority of submissions on Bigavision Ltd’s resource consent application to Queenstown’s council are strongly opposed, variously labelling the billboard ‘‘offensive’’, ‘‘a monstrosity’’, ‘‘dangerous’’, the ‘‘thin edge of the wedge’’, and likely to ‘‘destroy the character of Queenstown’’.

Billboard messages would change at least every 60 seconds, but not feature flashing images or animation.

A small number of the 48 submissions displayed on the council’s website on Wednesday support the proposal.

Ecotricity director Mark Yates, who notes the company’s a potential supplier of power for the billboard, says it could be used by hundreds of businesses, thereby reducing the need for printed signs with environmentally-unfriendly PVC vinyl skins.

Yates doubts it’ll lead to a proliferation of similar billboards because of a lack of walls in the CBD big enough to take them.

Local businessman Chris Bradley says it’s ‘‘long over due in a town that is looking run-down and dead’’, while Safari Group managing director Robert Neil says it’ll give local businesses and tourism operators an opportunity to promote themselves as they try to recover from the impact of Covid-19.

Submissions closed yesterday.