By GUY WILLIAMS
Don’t wait and hope.
That was the message from Tourism NZ boss Stephen England-Hall to Industry operators at a roadshow event in Queenstown on Wednesday.
England-Hall told a packed room at the Heritage Hotel ‘‘there’s no bag of money that’s going to come over the mountain’’ from the government, and they must adapt to the reality of domestic tourism for the forseeable future.
He’s seeing a growing realisation among operators they ‘‘just need to get on with it’’, rather than hold out for a reopening of the borders.
‘‘Because we just don’t know when that is.’’
However, the NZ and Australian governments continue to work on a two-way trans-Tasman bubble, and he predicts that when it does happen, people will be highly motivated to travel by their desire to reconnect with family and friends.
England-Hall tells Mountain Scene his main message for resort operators is to ‘‘build your business around what we know today’’, ensure their product, pricing and promotion is resonating with their target market, and ‘‘have a plan ready to go’’ for when international tourism resumes.