Tourism body outlines five national priorities


Tourism Industry Association today (Tuesday) launches its election-year manifesto. 

TIA, comprising most of the country’s major tourism operators, is outlining its five priorities for the next Government. 

They are:

• Keeping the industry at the centre of political and public attention to continue to deliver value to the New Zealand economy

• Improving infrastructure to support activities that visitors enjoy 

• Removing barriers for people travelling to NZ 

• The delivery of relevant and timely information that’s crucial for business planning 

• Stimulating domestic tourism 

TIA deputy chairman Oscar Nathan says the industry pumps $61 million into the economy daily, up from $56.6m three years ago. 

“This growth has been achieved despite the industry facing three of the most turbulent years on record, with challenges including the global financial crisis, which continues to bite in some key traditional visitor markets, natural disasters, in particular the Christchurch earthquake which impacted on the whole tourism industry, and the high NZ dollar. 

“We currently welcome 2.5 million international visitors annually. If we can lift that figure by just two per cent in the coming year, it will deliver an additional $120m in annual visitor spending, equating to $360m over three years.” 

Nathan says the five priorities are based on input from hundreds of operators who attended TIA roadshows this year, as well as feedback form industry leaders. 

A pocket-sized highlights booklet will be sent to every TIA member and candidate in the November election.
A copy of the “Tourism Future Statement 2011-2014” can be downloaded from