Be Local New Zealand director Raymond Key (right) shows Wakatipu Reforestation Trust’s Karen O’Donahoo the inner workings of a beehive near Lake Hayes last week.

Key’s just given $1000 to the trust from honey sales the company makes through the Local Honey Collective, a group of small-scale Whakatipu beekeepers committed to sustainable and ethical practices.

For every sale of a 250g jar of the sweet stuff, which it’s selling in local supermarkets, stores, restaurants and cafes under the ‘Be’ label, it gives the trust 50c.

O’Donahoo, the trust’s ops manager, says the trust’s ‘‘awesomely grateful’’ for the financial support, which it’ll use for its soon-to-be-launched ‘Educate for Nature’ programme in Whakatipu schools.

The programme will give kids ‘‘hands-on, experiential learning’’ through visits to the trust’s Jardine Park nursery, and provide support to schools for their own native planting projects.

Key says it makes sense for the collective to support the trust given the mutual dependence of bees and native plants.