Queenstown’s best is being showcased across the ditch this week via an innovative ‘pop-up’ entertainment zone.
The unique tourism initiative in Sydney, aimed at recreating the food and wine magic of the Wakatipu, launched on Monday night and runs till this Sunday.
It involves a transplanted slice of Queenstown – dubbed #QUEENSTOWNLIVE – and features backdrops of stunning local scenery with world-class food and wine matches plus performances by talented residents.
Queenstown singer-songwriter Holly Arrowsmith performed at the opening.
Amisfield, Gibbston Valley, Mount Edward, Peregrine, Two Paddocks and Valli were among the wineries represented.
Wakatipu promotion body Destination Queenstown has teamed up with venue The Winery in trendy Surry Hills to host the ‘urban vineyard’ experience.
More than 200 guests, including media, “influencers”, and industry and food and wine connoisseurs turned out for the authentic Queenstown experience on opening night.
A series of events now follow with hostings by winemakers Sarah Limacher and Mount Edward’s Duncan Forsyth plus a ‘Trust the Chef’ dinner with Amisfield’s head chef Jay Sherwood.
DQ and national airline Air New Zealand are also giving customers who visit the chance to win their very own Queenstown experience, valued at more than $10,000.
DQ chief executive Graham Budd says the ‘urban vineyard’ is an exciting way to inspire visits: “Whether looking for a weekend break or planning your annual getaway, Queenstown is an inspiring destination with the vibrancy and facilities of a cosmopolitan resort town, world-class wine and food experiences, easy direct flights and a wide range of activities and accommodation.
“From wine aficionados to those who appreciate great wine and food, Urban Vineyard will enable us to showcase to a Sydney audience what Queenstown has to offer in a way that people can experience first-hand.
“This interactive approach to promoting our destination is an exciting way of driving our profile as a ‘must visit’ wine region.”