Saturated wine tour market


It seems every month a new Queenstown wine tour gets cracking. Philip Chandler asks three newish companies how they stand out in one of the resort’s most competitive business sectors, and gets winery owner’s point of view.

You may have heard it on the grapevine but Queenstown’s wine tour market is exploding.

Once the domain of long-time players Queenstown Wine Trail and Appellation Wine Tours, more than a dozen companies now take tourists to Gibbston and Central Otago wineries for tastings.

Last week, Mountain SceneĀ reported two self-guided hop-on hop-off wine tours have joined the throng.

This week we ask three new players what they’re bringing to the table in an increasingly saturated market.

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