Queenstown has scored Australasia’s largest education trade show.
The resort will host about 500 participants from 50 countries for the 2012 Australia New Zealand Agent Workshop.
Similar to the Trenz tourism industry trade show which Queenstown hosted last week, the workshop facilitates one-on-one appointments between agencies that send students to Australia and NZ and those who provide education and tourism services.
The workshop will run at the Events Centre from February 29 till March 2 next year.
This year’s workshop on the Gold Coast attracted 519 participants from 52 countries, representing 357 organisations.
A total of 4582 pre-scheduled meetings were held over two days.
Destination Queenstown convention bureau manager Kylie Brittain says securing ANZA represents a “coming of age” for the resort as an edu-tourism destination.
“Hosting ANZA gives us the opportunity to display our offering to this market niche.
“It’s an international platform that can promote the resort as a superb study destination.”
Study Queenstown spokesperson Charlie Phillips believes hosting the ANZA workshops offers the resort a chance to forge new relationships with international agencies.