Queenstown’s TRENZ generates $150m of new business


The tourist industry is crowing over the success of this year’s Tourism Rendezvous New Zealand (TRENZ) powwow in Queenstown.
A survey of NZ operators estimates they’ll generate at least $149 million of extra business from the event. 

Almost 300 travel and tourism buyers from NZ’s major markets attended the trade show in May to negotiate deals with a similar number of tourism operators. 

Overseas buyers say they expect client numbers to rise by almost 10,500 as a result of attending TRENZ.
“Even in this era of virtual meetings, you can’t beat face-to-face contact and solid relationships to seal a deal,” Tourism Industry Association chief executive Martin Snedden says. 

“Delegates have told us this was one of the best TRENZ events ever, with 99 per cent of international buyers and 98 per cent of NZ exhibitors rating their attendance as either ‘very successful’ or ‘successful’. 

Tourism NZ boss chief executive Kevin Bowler adds: “By bringing key international sellers down to NZ, they are able to experience first-hand the very product they promote. 

“As a result, their increased knowledge and personal experience will make them more effective at selling NZ – resulting in more visitors, staying longer and doing more.” 

TIA states that delegates spent more than 2800 nights in the Southern Lakes during TRENZ. 

Buyers spent an average of $1263 and exhibitors an average of $2059. 

Based on total spend, TRENZ contributed $2.34m to the local economy. 

All buyers and 99 per cent of exhibitors rated Queenstown as a host region either ‘excellent’ or ‘good’. 

Queenstown also hosted TRENZ last year. 

Next year’s TRENZ will be held in Auckland in April.