Queenstown’s record off-peak pay-off


Destination Queenstown’s boss says work building off-peak visitor numbers is paying off given latest record figures.

The latest Commercial Accommodation Monitor statistics show an extra 10,000 visitor nights recorded in May – up 7.8 per cent to 138,008 guest nights on May, 2012.

The record-breaking month involved a 13.7 per cent rise on international guest nights to almost 87,000 and a 0.8 per cent dip for domestic guest nights to 51,225.

CAM statistics also show a 14 per cent guest night increase for hotels at an average occupancy of 41 per cent.

Destination Queenstown chief executive Graham Budd says: “This is a very healthy increase in rooms sold during what is typically a quiet month for us.

“For many years one of DQ’s core strategies has been to build our off-peak season, with May being a particular target. In 2000 we had only 88,000 visitors in May so with 138,000 this year we’re making steady progress.

“We usually experience a bit of a lull in May before Winter Festival and our ski season kick things off for the winter but this year it was certainly busier around town thanks largely to our international guests,” Budd adds.

Queenstown’s results were in line with national CAM figures for May which showed an eight per cent overall increase in guest nights.

CLICK HERE for full CAM report for May 2013