A skysurfing video above Queenstown has proved a hit in fast-emerging tourism market China.
The short clip shows NZONE head tandem master and skydive instructor Sasa Jojic soaring through the skies on a custom board above the resort’s snow-capped mountains.
It has been viewed more than a quarter-of-a-million times on Chinese video-sharing site Youku.
The same one minute 49 second clip’s amassed fewer than 600 views on YouTube.
NZONE business development manager Derek Melnick says China is by far the firm’s fastest-growing visitor market – quadrupling in the last three years.
“These are sophisticated travellers we’re seeing coming to skydive with us, most of whom have travelled extensively, are well educated and pretty wealthy,” Melnick says.
Melnick says the firm began the process of being ‘China-ready’ well before experiencing the surge in demand – employing Mandarin speakers, accepting Chinese domestic bank card China Union Pay, putting staff through cultural awareness training and launching social media channels.
China Southern Airline is set to double its daily flights from Guangzhou to Auckland to two daily from late October, which is expected to increase numbers to the resort.