Queenstown hotel numbers slowly improving

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Queenstown’s hotel occupancy rates have improved on last year’s dismal Rugby World Cup figures but are not yet at 2010 levels.

Tourism Industry Association has today released its statistics on hotel stays and average daily rates in the resort and across the country.

It compares this September with the same period last year – during the RWC – and September 2010.

This September’s occupancy rate was 60.2 per cent – up from just 48.5 per cent last year but down 11.6 per cent in 2010.

The average daily rate for September this year is $139 – a drop of $16 from $155 during the same period last year. In 2010 the average daily rate was $128.

“Queenstown hotels were significantly impacted by the change in normal business patterns created by RWC 2011 and the Christchurch earthquakes,” TIA boss Martin Snedden says.

“September 2012 showed good recovery but fell well short of September 2010.” 

The domestic and Australian markets also increased (by share of guest nights) – up 11.5 and 8.3 to 47 per cent and 33.4 per cent respectively, “indicating there was strong conference and ski business generated out of these two markets last month” the report says.