Playboy playmates to jet in for Cocktail World Cup


Hey lads, you might need ice for this one – Playboy playmates are Queenstown-bound for the Cocktail World Cup.
Event sponsor and New Zealand-born booze success story 42Below vodka has announced Ashley Hobbs – possibly better known as Miss December 2010 – and Jordan Monroe – possibly better known as Miss October 2006 – jet into Queenstown on Monday. 

The arrival of the two playmates coincides with the kick-off of the week-long competition which sees bartender teams from around the world battle it out with their best mixes. 

Buxom beauties Hobbs and Monroe, direct from Playboy founder Hugh Hefner’s mansion, will cover the event for the Playboy websites. 

“I’ve never been to New Zealand, so not only am I looking forward to watching the best bartenders in the world compete, and can’t wait to take in the sights of this beautiful country,” Hobb cooed in a very poorly constructed sentence from the press release.

On the other hand, Monroe – who may or may not be the brains behind the pair - purred in this finely formed paragraph: “Bungee jumping, speed boats, winery and food paring challenges? I don’t know of a more unique cocktail competition, which is why I’m really excited to be heading to New Zealand to help capture this amazing experience for Playboy.” 

The playmate duo aren’t the only ones sure to create a stir – Gordon Ramsay protégé and Masterchef judge Josh Emett is lined up to cater for an international media contingent on a Lake Wakatipu luxury cruise.

The drinks correspondent for Esquire Magazine, David Wondrich, is coming all the way from New York to sit on the judges panel. Wondrich was once described by The New York Times as a “living iPod of drink lore and recipes”.

The seven international cocktail-making teams – including a three-strong Kiwi group – take part in challenges during the week before the grand final under a big-top marquee in downtown Queenstown on Friday, March 18. 

The Cocktail World Cup is well-known for attracting headline-grabbing names to the event whilst 42Below has made an artform of its attention-grabbing marketing campaigns.

Kiwi Geoff Ross founded 42Below from a still in his garage before Bacardi eventually paid $138 million for the award-winning vodka company in 2006.