Canadian film-maker James Cameron is using Wakatipu landscapes to sell New Zealand to the world.
Cameron – who divides his time between the Wairarapa and California – has been filmed in Blanket Bay and Glenorchy for Tourism NZ’s new global campaign.
Filming also took place on glaciers, in high country, native forest and in a helicopter in locations including the Dart River, the Routeburn Track and Lake Pukaki.
In the tourism pitch, the man behind the Terminator movies and Aliens, and who is developing the latest instalment of Avatar, is seen ruminating on the importance of curiosity and the inspiration of nature.
A Tourism NZ spokeswoman says the video would be shown in all New Zealand’s key and emerging tourism markets through social media.
“It’s mainly digital, because that’s the majority of the way we do things now.
There’s a huge PR kick today, she says, “so we’ll be seeing stories all over the world about it”.
In the video, Cameron is shown with his wife, Suzy Amis Cameron. The couple spent four days filming the video in January.
In the campaign, Cameron talks about NZ culture, other parts of the country, including Rotorua, and food and wine.
Cameron says in a statement he came to New Zealand “as a stranger” but left in love with the country.
“I had never felt a connection to a place that strongly before.
“If you happen to like helicopters like I do, you could see 10 of the most stunning places you’ll see in your lifetime in a day.
“If you are driving, an hour and a-half or two hours, the country just unrolls toward you like an Imax film.”
The Tourism NZ spokeswoman wouldn’t reveal the cost of the making the video or what Cameron was paid.
But she says he was “very generous with his time”, and would have cost more to hire if he had charged commercial rates.
Tourism NZ boss Kevin Bowler says he’s confident the video would inspire more people to visit.
“Having someone of the calibre of James Cameron sharing his personal stories and insights while exploring some of New Zealand’s most beautiful places is of immeasurable value for New Zealand.
“James and his family have chosen to have a home in New Zealand and continue to be inspired by our beautiful landscapes and welcoming, creative people.”
Otago Daily Times