NZSki won’t follow an independent North Island operator and target the Australian market with ultra-cheap deals.
Mt Ruapehu ran a promotion on a cut-price Aussie website two weeks ago, selling $1 day ski passes alongside Tourism New Zealand.
The next-to-nothing passes were a huge hit across the Tasman – more than 19,000 were snapped up in less than five hours.
However, southern operator NZSki – which runs local skifields Coronet Peak and The Remarkables – insists it won’t offer similar deals to Australians keen on Queenstown for a break.
“The product we offer is pretty good value as it stands – it’s just a matter of putting it in front of the Australian market in a way that is easy for them to take it up,” NZSki marketing boss Craig Douglas says.
The Mt Ruapehu deal has sparked concern North Island ski packages for Aussies are cheapening the overall New Zealand snow experience. One deal includes return flights from Sydney, four nights’ accommodation and car rental and three days on Mt Ruapehu for $512.
“It has potential to confuse about the great value that a NZ ski holiday represents in Australia,” Douglas says.
“The consumer may view that discounting is an admission that maybe the product isn’t up to scratch, but that’s not the case.”