By TRACEY ROXBURGH
It took three days to shoot just over three minutes of footage, but in some ways Molly Devine’s latest music video’s been a lifetime in the making.
The born-and-bred Queenstowner hired renowned director Shae Sterling to work with her on the video for her new single, Call Me Now, a song she co-wrote with Auckland producer Will Henderson, which was released at the end of last month.
It’s her second music video – she released Rain last year – but this time around she got $8000 funding from NZ On Air through its ‘new tracks’ grant to go towards the cost.
Devine, 27, says she let Stirling loose to select locations, all in the Wakatipu, and gave him full creative control of the final edit.
The end result’s a love letter to the landscapes of her home town – and probably won’t do the Wakatipu’s tourism reputation any harm at all.
“He kind of scoped out places to film – it was so funny because they all turned out to be my favourite places.
“One of them is by the lake, under the Remarkables, on this big boulder, one of them is on Mt Creighton and then we went to Paradise … and then just in Glenorchy, at the mouth of the Dart River.
“It took three days and it was just the most fun that you’d ever want to have.”
Devine released her first EP last year and has been busy in the studio recording new singles “and now it’s just about picking the next one [to be released]”.
And, to date – with the exception of the new video – it’s all self-funded, given she’s not been picked up by a label, yet.
“I’m still independent, [it’s] just a team of me and my consultants – Mum, Dad and my boyfriend.
“We’re a good team.”
Devine’s been on a whistlestop tour of the south over the last few weeks.
Her final gig’s at Yonder in Queenstown on March 13, but she’s planning more stage time, balancing that with her day job, running an artist development school in Dunedin.
That, she says, makes her even more grateful for her upbringing in Queenstown.
“It helps me to see how lucky we were in Queenstown to have so many amazing places to play and so much support from the community.
“I loved growing up in Queenstown – it was a really supportive music scene, particularly for youth performance opportunities.
“We got so many massive stages to perform on, and that was so inspiring for me.”