Local bike portal ramps up traffic

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Queenstown-based cycle information website NZByBike.com is helping to grow New Zealand’s booming bike tourism industry with two new initiatives. 

The website, launched in 2010, has become the country’s most searched bike site with more than 30,000 visitors a month. 

It’s a cycle information portal that contains ride details, photos and maps on the rides of Nga Haerenga, The New Zealand Cycle Trail, as well as local and regional rides around the country. 

It also includes a nationwide directory of cycle-friendly businesses affiliated with each trail, like bike hire shops, tour companies, accommodation and hospitality venues and activity operators. 

NZByBike.com has just launched a new real-time booking capability on the website, so tourists from all over the world can book bikes, tours, accommodation and activities at any time of the day. 

Director Dan Roberts says the offering of live bookings makes sense with Nga Haerenga trails almost complete. 

“The ability for a cyclist to book directly with a business completes the circle and truly makes us a one-stop shop.
“The cyclist can research the trail, find nearby operators and book the trip of a lifetime on any one of our world-class cycle trails.” 

Roberts and his team have also introduced a nationwide discount card called SaveByBike. Cyclists pay $29 for the card to obtain hundreds of dollars’ worth of discounts from cycle-friendly businesses throughout NZ. 

“While there’s growth in cycling, there’s still so much opportunity to capitalise on the cyclists,” Roberts says.