A new internet realtor with strong Queenstown connections will market this country’s crème-de-la-crème properties to the world’s wealthy.
Luxury Real Estate New Zealand is the brainchild of Wakatipu resident Terry Spice and former Queenstowner Nick Horton, now based in Auckland.
Making the most of their resort connections, one of LRENZ’s first listings is a dual-agency arrangement on the business and lease of Eichardt’s Private Hotel on Queenstown Bay.
The duo are also kicking off with several other Wakatipu listings, including a new Lake Hayes home and four luxury townhouses at the top of Queenstown Hill.
Spice says the new firm will specialise in luxury property in NZ’s international destinations such as Queenstown, Wanaka and other classic South Island locales, plus areas north of Auckland such as the Bay of Islands.
No listing will be less than $1 million, Spice says.
LRENZ is the Kiwi connection to LuxuryRealEstate.com, which Spice claims is the world’s most-searched website for luxury property.
“It has three times the amount of million-dollar listings of its closest competitor.”
Spice himself is LuxuryRealEstate’s so-called ambassador for NZ.
The LRENZ founders say they know their niche.
“Nick and I have spent our lives working or operating with high-net-worth individuals,” Spice says.
Both are former salespeople for Browns Sotheby’s International Realty in Queenstown, itself a high-end specialist.
Horton went on to open that firm’s Auckland office, while Spice – who left Browns Sotheby’s two years ago – co-founded upmarket Queenstown concierge company Touch of Spice after getting to know the ways of the super-rich during a decade of crewing on their super-yachts.
Horton inked several high-profile deals in his time with Browns Sotheby’s and Bayleys Queenstown before that.
Most notably, he singles out Christchurch millionaire Philip Carter’s sale of Kawarau Falls Station to Hanover Finance – who in turn sold the land to Auckland’s Nigel McKenna.
Spice feels LRENZ and its LuxuryRealEstate.com link will give vendors of luxury properties better global exposure than conventional realtors.
“A lot of companies nationally are trying to be everything to everyone,” he says.
“We give the vendor the opportunity to touch the global high-net-worth discerning buyers.”
For example, more than half of his database are Australians, Spice says.
In keeping with its internet characteristics, LRENZ won’t run an office – although there are boardroom facilities for deal-making.
Spice and Horton say they’re committed to several offshore trips a year to promote premium listings