A stretch along Camp Street is by far the most heavily pounded footpath in the Queenstown CBD, a new survey reveals.
Colliers International’s Queenstown Pedestrian Count finds the McCafe area outside the O’Connell’s Shopping Centre entrance has the highest volume of foot traffic – for the fifth year running.
This time, Camp St’s southern side also fills the next two busiest slots.
“East Camp St”, outside Just Jeans, ranks second, up from fifth last year.
And Subway just along the road – surveyed for the first time – fills the third spot.
“East Camp St”, outside Post Shop, also occupies a handy eighth position.
It’s been outside the top-10 placings since 2006, as Ngai Tahu Property completed the last building in its Post Office Precinct.
Colliers International counted 29 sites for 30-minute periods from 10am, 3pm and 8pm, then averaged the results.
Local Colliers International property consultant John Scobie says there’s definitely some correlation between rentals and pedestrian numbers.
“We certainly get clients who come and see us to find where the best [traffic-count] sites are and in some cases won’t touch secondary sites at lesser rentals.
“For them it’s all about getting customers through the door.”
Six of the next seven highest pedestrian count sites are in the block surrounded by Camp St, The Mall, Rees and Shotover Sts.
Vacancies in the block, Scobie notes, are “snapped up pretty quickly”, despite higher rents than in more peripheral areas.
“Rents have typically settled at around $1000 per sq m to $1200 per sq m plus GST and outgoings for prime rental space in smaller sites (100sq m).”
Ranked fourth for the third year running is “Central Shotover St”, by Outside Sports.
“Upper Beach St”, outside Vudu, leaps from 11th spot to fifth whilst “Central Rees St” drops from third last year to sixth.
“Steamer Wharf – Entrance” lifted from 16th in 2008 to 10th last year and now sits at seventh.
The top-10 chart ends with “Upper Beach St”, outside Whitcoulls in ninth, and “Central Mall”, by Amazon in 10th – they were eighth and sixth, respectively, last year.
The only high-scoring site to lose its top-10 status is “West Rees St”, by Kapa Design Gallery, which was runner-up for the past two years.
Its count was inflated, however, because the footpath on the other side was closed during The Mountaineer rebuild.
Colliers International notes sun continues to influence the pedestrian count.
The Amazon site in The Mall, for example, again outshines Bendon, directly opposite.
Similarly, the BNZ site is far more popular than Pog Mahones, opposite.
It’s also noted the BNZ site is on a “common pedestrian circuit” linking The Mall and Upper Beach St.
It’s suggested Church St is starting to go up the rankings with the completion of the Nomads backpackers and the pedestrian link to Searle Lane, although ground-floor fit-outs continue.