Gimmicks galore

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You know it’s winter when the gimmick train comes to town.

Auckland’s Stephen Ross (left) and Steven Oates – Team Chicken Licken – were one of five teams of two all dressed as chickens who began The Incredible Pringles Chicken Race in Queenstown yesterday morning.

Organised by The Edge radio station, competitors must race around New Zealand in nine days in the hope of winning $20,000 cash. Meanwhile, Vodafone’s launching a new mobile phone worth $1099 with a nationwide treasure hunt.

One of 20 HTC Magic phones hidden throughout NZ will be stashed in Queenstown tomorrow and
the person finding it gets to keep it.