Geared up for web 2.0 and beyond

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Queenstown’s award-winning newspaper Mountain Scene digs deeper into the Queenstown media landscape with a significant multi-media push.

Experienced editor-in-chief Garry Ferris has been appointed editorial director to head the establishment of a new publishing and design unit.

He’ll focus on extending the company’s multi-media and online wing plus oversee specialised publications.

Ferris says the challenge is to maintain and strengthen the dominant position Mountain Scene has inQueenstown on all platforms.

In other personnel changes, business development manager Katrina Priest, who has been with the company five years and leading the company’s multi-media charge to date, is promoted to general manager.

Priest will take over the operational side of the business from Richard Thomas who as publisher will help Ferris establish the new publishing and design unit.

Priest: “It’s no secret the media environment is changing rapidly. We need to continue to deliver maximum return for the advertiser and engage the local community by remaining relevant to the lives of Queenstowners.

“Our ongoing investment and commitment to multi-media with our www.scene.co.nz brand and associated products will position us well to deliver extra value to readers and advertisers.”

Ryan Keen, editor for the past year of Fairfax’s weekly Dunedin newspaper D Scene, rejoins Mountain Scene as editor.

Keen, formerly a senior journalist at Mountain Scene, will be striving to maintain the hard editorial nose of the free voice of Queenstown in print and online.

“I’m looking forward to leading an editorial team which continues to knock over this town’s big stories.

“We’ve got an experienced and innovative team which thrives on leading the Queenstown media pack.”