A former NZSki ambassador critical of 2011 price hikes is now patting the Queenstown snow giant on the back.
NZSki, which operates Queenstown’s Coronet Peak and The Remarkables ski areas, has frozen season pass prices for 2012. On top of that, the company is doling out $100 and $50 credits to loyal season pass holders who sign up for next winter.
The $100 and $50 credits aren’t a discount off pass prices – they will be loaded onto NZSki Mypass cards which are being monetised for the first time.
Former volunteer NZSki ambassador on Coronet Peak Peter Lohmann – who attacked the company for a $90 Queenstown Pass price hike last season – says he’s delighted by the latest move.
“The price freeze and the $100 cashback for passholders – it shows they’re caring. I’m very happy management have done something,” Lohmann, a longtime Queenstown resident, says.
“The locals think they want us again. I want to say ‘Well done – thanks’. It’s good that when you criticise and something is done afterwards that you show your appreciation.
“They could have ignored it but they didn’t. They’ve responded and it’s good.”
When NZSki announced the 2011 price hike from $799 to $889 for a Queenstown Pass, a gobsmacked Lohmann said: “They may as well put up a sign that says ‘No locals here’.”
When announcing last week’s pass price freeze and cash credit offer, NZSki chief executive James Coddington said the company had “absolutely taken on board the feedback from the community”.