New Zealand cricketer-turned 42 Below marketing man Dion Nash is loving his last fling with the company in Queenstown.
And why wouldn’t he be – he’s here for Kiwi-born 42 Below’s zany Cocktail World Cup along with some of the world’s best bartenders and a couple of Playboy playmates. Not to mention a load of free vodka from 42 Below, now owned by global booze giant Bacardi.
Not a bad way to finish up – Nash’s time as 42 Below’s global marketing director is over at the end of the month. His position is being relocated to London.
“I initially accepted the role but after the Kiwi summer kicked in and with three kids under five, the reality of moving away sunk in – and the fact I’m 40 this year, if I’m going to do something myself it’s now or never.
“I’m not exactly sure what that will be but I’ve got a few months to sort that out.
“I’ve got one last fling in Queenstown with the brand,” a relaxed Nash tells scene.co.nz whilst kicking back on the Pacific Jemm during a Lake Wakatipu jaunt this week.
Nash burst onto the international cricket scene in 1999 when became the only player in history to score a half century and take a 10-wicket bag in the same Test at Lords.
Since retiring, Nash has started his own bottled water company 420 Water which 42 Below later invested in as a partner.
When global booze giant Bacardi paid $138 million for 42 Below in 2006, Nash and his 420 Water went along for the ride.
Nash says his marketing role was initially like a “Business 101” course and he’s since travelled regularly to London and New York as 42 Below continues to break into European and American markets.
Nash has plenty of praise for Queenstown, which has hosted the Cocktail World Cup in one form or other for the past seven years.
“Queenstown represents New Zealand on so many levels. We bring bar tenders and media from all around the world and give them the best experiences they can have in a short amount of time.
“People here are great, from the crew at the Heritage Hotel who put up with our nonsense to bar tenders and bar owners.
“I mean we take 30 to 40 bar tenders from around the world and put them in a room with a lot of free vodka…it’s an interesting cocktail.”
His Queenstown hurrah finishes tonight (Friday) with the Cocktail World Cup’s grand finale under a big-top marquee out at Lake Hayes.
All proceeds from the event – promising a wild carnival atmosphere – go towards the Christchurch earthquake appeal.
Tickets are still available for $42 from www.1-night.co.nz - and there are door sales at the venue.