Digesting world’s best adverts

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A selection of the world’s best TV and cinema ads will be shown in Queenstown as a unique Rotary Club fundraiser.

‘The Night of the AdEaters’, a global event that started in France in 1981, screens at the Queenstown Memorial Centre on the weekend of September 15 and 16.

Hugely popular in Europe, it’s been seen by about 12 million viewers across 52 countries, but never before in Australasia.

The idea came from local Rotary couple, immediate past-president Monica Mul-holland and Joan Kiernan, who saw it when living in Hong Kong.

“We were really taken by it,” Mulholland says.

“Some of these ads are hilarious, while others are moving and thought-provoking – all are works of art and are almost like short films in themselves.”

The ads come from more than 60 countries, including New Zealand.

The September 15 event will run from 6pm till 11pm and the following day’s from 3pm till 8pm.

Chris Mac from popular Kiwi band Six60 will MC the event and provide entertainment during two ‘non-commercial’ breaks when wine and food will be available.

Kiernan, who chairs the organising committee, says it’s an expensive show to put on with costs including a licence fee and hosting an AdEaters representative.

As a result, she’s hoping the shows will sell out – tickets, $55 a head, are available from Eventfinda.

“We’re aiming for a much younger generation that your standard Rotarian,” she quips.

There’ll also be prizes for people who do the best job of dressing up as their favourite ad.

She says they’re hoping to raise between $15,000 and $20,000 for Rotary’s charitable trust which funds local community projects.

In recent years these have included helping Queenstown support centre Happiness House, supporting high school students to attend programmes to develop their potential and providing the yacht club with a rescue boat.

Kiernan adds they’re grateful to sponsors who are supporting the event, which she thinks might run every second year.

The club also has first right of refusal to run the event in NZ over the next 10 years.

“We’re planning to partner with a Rotary club in Auckland or Wellington, say, and run it somewhere bigger in return for a share of the profits.”

scoop@scene.co.nz