Destination Queenstown CEO Tony Everitt has resigned to take up a position with Tourism New Zealand in China.
Everitt, who has held the top job at the resort’s tourism marketing body for two years, will become TNZ’s general manager for Asian markets at the end of April.
In a statement just released, DQ board chairman Mark Quickfall congratulates Everitt, adding that he’s sorry to see him go.
“Tony’s commitment, drive, expertise and professionalism have been very much appreciated and we’re disappointed to lose him,” Quickfall says.
“He’s ably led the organisation and local industry through some challenging times and has built a strong, high performing team which together achieves outstanding results.
“However, our loss is Tourism New Zealand’s gain. Given Tony’s in-depth knowledge and experience in Asian markets, he’s the perfect choice to manage such a key market for New Zealand tourism and he will be a valuable addition to Tourism New Zealand’s Executive Team. We wish him all the very best in his new role.”
Everitt will be based in Shanghai and will focus on the Asian travel trade, partnership strategies, including strategic partners such as airlines, and the travel industry in NZ.
Everitt says he’s delighted to be taking on such an exciting and challenging role but will be sad to leave Queenstown.
“I’d really like to thank the Destination Queenstown team, board and members for their support, hard work, dedication and friendship. Living here has made me appreciate Queenstown’s strong entrepreneurial spirit, passion and melting pot of cultures – it’s part of what makes the town and its people so special. That’s something I’ll carry with me and remember when I’m marketing Queenstown from afar.”
He will attend this year’s Queenstown-based TRENZ event, on May 7-10, in his new TNZ capacity and will then join the Asian markets team in Shanghai on 14 May, subject to visa approval. His wife will join him in Shanghai at the end of the school year.
A recruitment process to fill the role of Destination Queenstown Chief Executive will begin shortly.