Complaint over Queenstown dump ad

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A potty-humoured TV ad has been dubbed crass and distasteful but deemed unlikely to cause widespread offence.

A tongue-in-cheek Toyota ad before TVNZ’s weather segment has a farmer character saying: “Kia Ora New Zealand. There’s been a huge dump over Queenstown”, after which he looks off camera and asks, “For real?”

(See the ad here)

G Garland complained to the Advertising Standards Authority, objecting to the use of the word “dump” – as viewers were clearly meant to interpret the word to mean faeces.

ASA complaints board chairman Jenny Robson dismissed the complaint.

While many viewers will have found it “crass and distasteful”, she says such unsophisticated toilet humour won’t have caused serious or widespread offence.

Find the ASA’s most recent decisions here.  

david@scene.co.nz