The Cancer Society’s hoping for great exposure at WinterFest this year.
The charity’s teaming up with local production gurus TomTom to project images on Eichardts Private Hotel as a fundraising gimmick.
In exchange for text message donations, supporters will have their messages projected on the wall. People who donate on the spot can have their photo taken - and projected.
Fundraising boss Nicole Carvell says they wanted something ”a bit more exciting than shaking buckets on the street”.
WinterFest boss Lisa Buckingham reckons the idea’s really cool.
“When we looked at Cancer Society they were just really innovative in what they wanted to do this year
– plus it’s a great cause.”
All money raised goes back to the Central Lakes area.
Keep an eye out for the five other charities at WinterFest: Arrowtown PTA, Coastguard Queenstown, Queenstown Ice Skating Club, NRG Queenstown (New Rotary Generation) and Queenstown Mountain Bike Club.
American Express Queenstown Winter Festival runs from June 24 to July 3.