Supermarket’s mega-bucks makeover


A Queenstown supermarket is being given a multi-million dollar makeover. 

Gorge Road’s busy FreshChoice store is due to undergo the three-month revamp next month. 

The 14-year-old supermarket will be refitted with state-of-the-art flooring and lighting, new checkouts and produce units, new refrigeration, racking, modern signage, decor and new staff uniforms. 

The store will also become the first in Queenstown to introduce miniature digital screens on shelves which display prices, replacing paper yellow price labels. 

Owners Tony and Purdey Wild say customers can expect minimal disruption with the store remaining open throughout and major works completed at night 

“We’re thrilled to be in a position to really realise the potential of the store with this refurbishment after just three short years of ownership,” Tony Wild says. 

“It will be true to the name by offering a fresh, modern supermarket with an exciting range to our customers.” 

Wild says he also plans to move the problematic bulk bins closer to the tills to reduce shoplifting. 

Police are called to the store several times a month to deal with shoplifters caught by staff, with many refusing to pay for nuts and other produce they’ve grazed on from the bins. 

The refurbishment will complement the Wilds’ recent investment in back office systems – plus new butchery and deli machinery and security systems. 

The long-term locals say their investment in the multi-million dollar refurbishment reinforces their commitment to the business and their customers. 

Six FreshChoice stores throughout New Zealand have recently undergone similar refurbishment. 

The miniature digital screens allow staff to change prices remotely by using computers. 

The store, which was the first to offer so-called city-price groceries in Queenstown when it opened in July 1999, now employs 78 full and part-time staff.