Salmon king smokes it again

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Queenstowner Geoff Matthews has beaten eight other finalists to win a nationwide marketing award for his Mt Cook Alpine Salmon. 

Matthews – who’s pictured with company chairman, former Prime Minister Jim Bolger and Marketing Association chief executive Sue McCarty at the TVNZ-NZ Marketing Awards in Auckland last week – won the transformational marketing category. 

Mt Cook Alpine Salmon had successfully “found the holy grail of export by creating a new ultra-premium category in the highly competitive American market”. 

It was also a finalist in three other categories. 

The company’s creative agency, BrandCom – also owned by Matthews – won the emerging business categories in 2009 for TaxRefunds.co.nz and last year for work for a client selling guitar effects pedals. 

Matthews says BrandCom has been the only South Island creative agency to have been a finalist over the past three years.