The Queenstown riverboarding company held responsible for the death of an English tourist two years ago is no longer trading as Mad Dog River Boarding.
Ahead of its new summer season – starting this Saturday – Mad Dog River Boarding is now The River Boarding Co., according to a press release issued today.
“Our new branding represents the maturity of our product and how seriously we take the activity of river boarding,” company owner Brad McLeod states.
The re-branding may also be an attempt by the company to distance itself from the death of 21-year-old English visitor Emily Jordan, although the tragedy isn’t mentioned in the press release.
Jordan drowned in 2008 after becoming trapped against a rock near the Roaring Meg power station in the Kawarau River.
In a court case last year brought by Maritime New Zealand, Mad Dog’s parent company Black Sheep
Adventures was fined $66,000 and ordered to pay $80,000 in reparations to Jordan’s family after admitting two charges under the Health and Safety in Employment Act.
An anguished letter by Jordan’s father Chris Jordan to Prime Minister John Key sparked a review of the adventure tourism industry, which was released last month.