International travel buyers will flock to Queenstown for New Zealand tourism showcase TRENZ 2011.
More than 280 influential overseas agents are expected among the 1200 punters pegged to attend the four-day business event – along with Prime Minister and tourism minister John Key – from May 22-25.
“That’s a fantastic result, given the current international environment, tough economic condition in some major markets, the Japan disaster and rising fuel prices,” Tourism Industry Association chief executive Tim Cossar says.
Just one Japanese buyer has cancelled following the earthquake and tsunami – 14 are still registered to jet in, along with tourism players from China, Russia, Brazil, India the United States.
Cossar claims the Indian, Brazilian and Russian markets have “big potential for NZ given their large populations and fast growing middle class with a propensity for international travel”.
Tourism is NZ’s biggest export industry, claiming $9.5 billion of foreign exchange earnings.