Online fashion store adds big names to range


A Queenstown online fashion store is adding top new labels to its range as its web traffic grows. 

Precious Peg, which launched in Queenstown in September, has now added Huffer, Juliet Hogan, Twentysevennames, Maaike and Kathryn Wilson shoes to its 2011 offerings. 

Director Sonia Ross says: “We feel confident that people who are already shopping with us as well as new clients, will be happy with the new labels which offer even more choice.” 

Traffic to the online retailer’s website is almost doubling every week and there is a strong international focus particularly from U.K. and Australia and more recently Japan, Ross says. 

“We’re also very committed to our local clientele and we plan to hold fashion shows in Queenstown at the start of each season to give people a chance to see our innovative and exciting range.” 

Precious Peg targets 20 to 50-year-old women around the world and other brands include Karen Walker, Kate Sylvester, Zambesi, LIFEwithBIRD and Stolen Girlfriends Club. 

The site provides clients free shipping anywhere in the world.