A well-known Queenstown family is tapping into the lucrative mountain biking market with a new venture at its existing business.
Pinewood Lodge owner Rob Greig has welcomed daughter Mitchey – a 2010 Winter Olympian – to the fold to help boost the growing new tourism sector of mountain biking at the hostel.
Mitchey, a skier cross athlete, and her dad have spent months transforming a TV room into what they’re calling The Hub, a central point for travelling riders. It has a new catering kitchen, a giant replica bike tyre suspended from the ceiling and a mannequin and old-fashioned downhill bike protruding from the wall.
With exclusive tracks connecting riders from Pinewood to the base of the Skyline Gondola’s trails, the Greigs hope their facilities will become the main pitstop for mountain bikers.
“Mountain biking and biking in general is a fast-growing part of Queenstown’s culture so we’re going to market to biking groups and really push the downhill biking,” Rob says.
“We want to become Queenstown’s premier bike hostel.”
Mitchey, who is taking a northern hemisphere season off skiing to help drive the venture, is joined by her partner Eric Wilhite. Wilhite is a mountain bike mechanic and the couple will also run an onsite shop which hires out and repairs downhill, hard tail and cross country bikes plus other gear.
“In the near future we want to put in jump lines and pump tracks here too,” Mitchey says.
“In Whistler, there are a couple of places where every biker stays at. We want to become Queenstown’s answer to that.”