Double the oxygen treatment

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A Queenstown-born international business is gaining more local muscle with the addition of a second branch in the resort.

Altitude simulation company iO-NZ opens in Frankton next week, with Proactive Physio owner Sonya Anderson buying a franchise.

IO offers oxygen treatment to produce more red blood cells – it’s used for sports performance as well as treating asthma, sleep apnoea and helping chemotherapy.

The first iO centre was opened in Queens­town in 2006 by Michael Lodge and his wife Jo Bailey. Since then, eight branches have popped up in New Zealand and three in Australia.

The addition of iO-NZ will complement the overall “health promotion” focus that Proactive Physio is driving at, Anderson says.

“The nice thing about iO is that it helps with fitness but increases healing, sleeping and reduces stress. It’ll help prevent injuries before they actually happen.”

Queenstown’s Adrian Bailey – iO-NZ’s global “vice-president centre operations” – has recently taken over three franchises in Queenstown, Cromwell and Takapuna, Auckland.

He welcomes Anderson’s move to set up the Frankton branch at her clinic.

“It’s proved to be pretty successful in Queenstown, and from our perspective the more franchises we have – without saturating the market – the more branding mechanism you can get.

“And working with someone like Sonya – it’s an opportunity where we can work together and promote it.”