Destination Queenstown’s TV blitz


A glimpse of Queenstown was splashed to Kiwis all over the country with Destination Queenstown’s first national television campaign.

A 30-second snippet encouraging New Zealanders to jet to the resort was broadcast on TV1 and TV2 last night (Sunday) when the domestic marketing campaign kicked off.

DQ’s general manager of marketing Graham Budd believes the ads will inspire people to visit the area.

“It’s an effective way for a large audience to get a sense of Queenstown’s dramatic scenery, its unique experiences and the buzz of being here,” Budd says.

Click here to view the ad