Anything she can do


Two and a half weeks after Queenstowner Tracey Neil won a major event prize, her former husband Geoff Matthews has also come up trumps. 

Matthews’ branding/marketing consultancy BrandCom last Thursday won the emerging business award at the TVNZ/NZ Marketing Awards for the second year running. 

Matthews is BrandCom CEO but Neil is also a shareholder. 

Neil earlier won the best established event category for the Motatapu mountain bike/off-road marathon, at the NZ Association of Event Professionals event industry awards. 

Matthews’ latest award is for his work for a client near Wellington – colourfully named Red Witch Analog Pedals – who sells guitar effects pedals. 

The award recognises BrandCom’s and Red Witch’s efforts in cracking the US market supported by the development of an innovative website. 

Matthews is also a director of Red Witch: “One of the things our agency does is we roll up our sleeves and jump into companies. What we say is we back our own work.” 

Matthews says BrandCom is the only South Island agency that’s been a category finalist in these awards two years in a row – last year the company won for its work on 

The achievement proves to him that businesses can set up in Queenstown – BrandCom started seven years ago – that are not reliant on tourism. 

“This will in turn drive future growth for Queenstown.” 

Matthews says he employs seven full-timers out of an office in Kelvin Heights. 

“I bought a property that could house a complete office and get a really good creative feel because I want the best out of my staff. 

“I don’t want them struggling to park in town or working out of an industrial park.” 

Their wages also benefit the local economy, he says. 

“We get paid on national and international rates, we don’t get paid on snowboarder rates.”