Arrowtown businesses have joined forces to debut at the country’s top tourism trade show next week.
Operators from the historic town will feature at Tourism Rendezvous New Zealand (TRENZ) for the first time collectively as Discover Arrowtown.
Discover Arrowtown – the new name for the Arrowtown Promotion and Business Association (APBA) – hasn’t had a presence at TRENZ before.
But this year a handful of businesses stumped up the $5000-$6000 to attend and Destination Queenstown helped do their exhibitor application.
“A lot of the operators are small businesses, so independently they don’t have the ability to go – it’s a large commitment … after tight financial times,” APBA chairman Adin May says.
“We’re hoping our strategy that combines some members will sell Arrowtown as a destination and all of our members get the benefit from it.”
With more than 1000 attendees, including 308 international travel buyers and media, TRENZ is one of the most cost-effective ways to market to the overseas and domestic tourism industry, May says.
“One of our key objectives is to encourage the many bus tours that come to Arrowtown to stay longer.”
Offering free familiarisation trips to buyers, media and other exhibitors is invaluable, May adds.
“Had we not been a TRENZ exhibitor, we wouldn’t have had this access or exposure. We’re looking forward to showcasing Arrowtown as being part of the Wakatipu.”
APBA member Geoff Clear has attended nine times for Moonlight Stables “but I felt a bit small”.
“Through Discover Arrowtown, the joint marketing is more cost-effective but it’s more proactive as well,” Clear says.