Alleyway art attack


Let there be art.

The Cow Lane Street Art Project’s been granted resource consent by City Hall to spruce up one of Queenstown’s scruffiest alleyways – and the women behind it want local artists involved.

Creative Cows was launched by Sarah Dagg and Raylene McQueen late last year to fundraise and commission art for Cow Lane, which runs between Camp and Beach Streets.

This week their plan for one building at a time to be beautified got the official tick from the council.

They’re now looking for expressions of interest from artists who think they could lend their talent to Betty’s Liquor/Bungalow’s 18-metre by 7m wall.

The successful artist will be selected in conjunction with building owners and tenants in early June, with work to start as soon as possible after that.

In time the entire left side of the alleyway – in Queenstown’s busiest pedestrian area – will be covered in art, a move backed by landlords and tenants.

“It’s a scruffy lane and … it has some of the highest visibility in the whole of Queenstown,” Dagg says.

“It’s always going to be a service lane, but it can be a bit creative and fun.”

The project has a kick-starter grant from Creative Queenstown and a fundraising quiz night will be held next month to fund the first piece, budgeted for $5000- $10,000.

Expressions of interest close on May 25 – forms are available by emailing or, or can be picked up from Andie King at the Queenstown Arts Centre.